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A financial market condition where prices are rising or expected to rise, typically defined as a 20% gain from recent lows.
Bull markets are characterized by optimism, investor confidence, and expectations of continued strong results. They can last for months or years. The longest bull market in U.S. history ran from March 2009 to February 2020, spanning nearly 11 years. Bull markets are typically associated with economic expansion, low unemployment, and rising corporate profits. While tempting to chase momentum in bull markets, disciplined investors maintain their asset allocation and avoid overleveraging.